In The News
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Fine'ry Debuts New Olfactive Experience with Masculine Scent Collection
Fine'ry, is debuting masculine scents with the launch of nine bold eau de parfums, available in the men's grooming aisle at Target.
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Being Frenshe Enters Hair Wellness Space with Holistic Approach to Hair Care
Being Frenshe, announced expansion into the haircare category with a new holistic approach.
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Maesa Announces Winners for 2024 Maesa Magic Incubator Program
NEW YORK--(BUSINESS WIRE)--Maesa, the world’s #1 beauty incubator in mass, is thrilled to announce the winners of the second annual #MaesaMagicIncubator program.
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Kristin Ess Hair aligns with Glamsquad as their preferred hair partner
Kristin Ess Hair announces their partnership with Glamsquad, the leading on-demand beauty service that brings the salon experience directly to you.
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Maesa Launches Second Annual Maesa Magic Incubator Program
NEW YORK--(BUSINESS WIRE)--Maesa, the world’s #1 beauty incubator in mass, proudly announces a call-for-entries to the second cohort of its giveback initiative, the Maesa Magic Incubator program.
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Maesa Taps Molly Kennedy to Spearhead Kristin Ess Hair
NEW YORK -- Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Molly Kennedy as its new VP, Marketing,...
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Maesa Names Patricia Huet Chief Human Resources Officer
Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Patricia Huet as its new Chief Human Resources Officer.
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Maesa Names Patricia Huet Chief Human Resources Officer
Maesa, the world’s #1 beauty incubator in mass and a Bain portfolio company, is pleased to announce the appointment of Patricia Huet as its new Chief Human Resources Officer.
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Being Frenshe Introduces Palo Santo Sage
The new mood-boosting scent will be available across all fan-favorite formats, exclusively at Target.
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Kristin Ess Hair introduces new softening collection
Kristin Ess Hair is expanding its line of salon quality hair care and styling products with a new collection specifically focused on softening and smoothing.
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Hairitage Introduces Damage Recovery Collection
New York - Hairitage by Mindy McKnight, a pioneer in inclusive haircare, announced today the launch of its latest Damage Recovery collection, exclusively available at Walmart stores nationwide and on...
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Maesa Proudly Presents Inaugural Graduating Class of the #MaesaMagicIncubator
Maesa, the #1 beauty incubator in mass, is proud to announce the graduation of the inaugural cohort, class of 2024 of the #MaesaMagicIncubator.
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Fine’ry Expands Assortment with Seven New Fragrances
Fine’ry, the line of fragrances rooted in the craft of fine perfumery, announced the expansion of its collection of eau de parfums and body mists with the addition of seven...
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Hairitage Expands Retail Footprint, Launches at Kroger, CVS and HEB Nationwide
New York, - Hairitage by Mindy McKnight, a pioneer in inclusive haircare, is making its products accessible to even more consumers nationwide with expansion to key consumer goods retailers.
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Kristin Ess Hair Partners with Mara Roszak to Prep Emma Stone's Hair for The 2024 Critics Choice Awards
Emma Stone's hairstylist called upon affordable luxury hair care brand, Kristin Ess Hair to get her red carpet ready for the 2024 Critics Choice Awards with products that deliver stylish results on the...
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Maesa Launches #MaesaMagicIncubator Program
NEW YORK--(BUSINESS WIRE)--Maesa, the #1 beauty incubator in mass, proudly announces a call-for-entries to its groundbreaking initiative, the #MaesaMagicIncubator.
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Maesa Launches #MaesaMagicIncubator Program
NEW YORK--(BUSINESS WIRE)--Maesa, the #1 beauty incubator in mass, proudly announces a call-for-entries to its groundbreaking initiative, the #MaesaMagicIncubator.
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Hairitage Enters New Product Categories with Launch of Bath & Body Collection
Hairitage by Mindy McKnight, a pioneer in inclusive haircare, is excited to announce its expansion into new categories with the launch of the NEW Bath & Body Collection, available exclusively at...
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The Kristin Ess® brand expands into Walmart
The Kristin Ess® brand is excited to announce that it has launched its luxury haircare and styling products at Walmart in February 2023.
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Maesa Group Launches Exclusive Luxury-Inspired Fragrance Collection, Fine'ry
NEW YORK, /PRNewswire/ -- Maesa Group has proudly unveiled their newest launch, Fine'ry, a line of luxury-inspired perfumes redefining the fine fragrances category, exclusively at Target.