the

#MaesaMagic

program

ENTRY PERIOD IS NOW CLOSED

the

#MaesaMagic

program

2023 ENTRY PERIOD IS NOW CLOSED

Maesa is the 

world’s #1 beauty incubator 

in mass

In honor of our 25th anniversary, we want to pay it forward. The

#MaesaMagicIncubator 

was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices in the beauty and wellness sectors. Offering a holistic curriculum, dedicated mentorship, hands-on education and initial funding, the

#MaesaMagicIncubator

provides the tools necessary to build successful brands from concept to aisle

Maesa is the 

world’s #1 beauty incubator 

in mass

In honor of our 25th anniversary, we want to pay it forward. The

#MaesaMagicIncubator 

was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices in the beauty and wellness sectors. Offering a holistic curriculum, dedicated mentorship, hands-on education and initial funding, the

#MaesaMagicIncubator

provides the tools necessary to build successful brands from concept to aisle

What We Offer

Maesa embraces the principle that investing in our communities yields shared rewards. By nurturing diverse ideas, we stimulate innovation and generate substantial financial impact, creating a ripple effect of shared success and collective growth. The

#MaesaMagicIncubator

offers three promising beautyor wellness CPG early-stage entrepreneurs from under-servedcommunities the chance to bring their brand visions to life.

What We Offer

Maesa embraces the principle that investing in our communities yields shared rewards. By nurturing diverse ideas, we stimulate innovation and generate substantial financial impact, creating a ripple effect of shared success and collective growth. The

#MaesaMagicIncubator

offers three promising beautyor wellness CPG early-stage entrepreneurs from under-servedcommunities the chance to bring their brand visions to life.

Curriculum:

Our curriculum features 6 weeks of cross-functional training on how to set up your business for long-term growth

Hands-On Education:

The program includes 4 weeks of hands-on education in a customized track, along with 2 weeks of guided pitch deck preparation

Funding:

$35,000 in financial grant support to kick-start the beginnings of your brand

Mentorship & Community:

Mentorship from beauty founders, Maesa executive leaders, and industry experts to guide your understanding of all-things beauty and entrepreneurship

On-Campus Workshop:

Admission into the “Future of Commerce and Work” program, hosted by the Emerson Group, located on-site at the Harvard Faculty Club (October 17th & 18th)

Publicity & Access:

Advertisements on CEW and Maesa handles and introductions to industry stalwarts

Curriculum:

Our curriculum features 6 weeks of cross-functional training on how to set up your business for long-term growth

Hands-On Education:

The program includes 4 weeks of hands-on education in a customized track, along with 2 weeks of guided pitch deck preparation

Funding:

$35,000 in financial grant support to kick-start the beginnings of your brand

Mentorship & Community:

Mentorship from beauty founders, Maesa executive leaders, and industry experts to guide your understanding of all-things beauty and entrepreneurship

On-Campus Workshop:

Admission into the “Future of Commerce and Work” program, hosted by the Emerson Group, located on-site at the Harvard Faculty Club (October 17th & 18th)

Publicity & Access:

Advertisements on CEW and Maesa handles and introductions to industry stalwarts

Program Map

On-campus Workshop

In-person “Future of Commerce and Work” program, hosted by the Emerson Group, located on-site at the Harvard Faculty Club (October 17th and 18th). Trip includes a workshop, cocktails, learning and networking.

6-week Lecture Tracks

Each week, entrepreneurs will dig deep into a specific track. Virtual 90-minute lectures will be conducted weekly by Maesa mentors for all entrepreneurs, together. Within that week, entrepreneurs will apply their knowledge in office hours with their assigned buddy. (No more than 1 hour per company).

Our goal is to offer high level learning in the classroom and do a custom deep dive for respective company with buddies. This will help to identify biggest need gaps which will shape the next 4 weeks of hands-on practice.

Hands-on Help

During the first six weeks, entrepreneurs, in collaboration with their mentors and buddies, will have identified their largest gaps. 

Entrepreneurs will pick 1 track and create schedules with their mentors and buddies for the next 4 weeks to actively close these need gaps (No more 1-3 hours per week). 

THIS CUSTOMIZED APPROACH IS THE BIGGEST DIFFERENTIATOR AND A GAME CHANGER FOR OUR ENTREPRENEURS. 

The Final Pitch

Entrepreneurs will present their pitch decks to the industry experts.

While it is not a competition, upon successful completion of this step, entrepreneurs will earn $35K for their companies which they can apply towards their launches.

WEEK 1

Product & Creative

Identifying and quantifying white space, cogs, product development costs, and discussing the creative process

WEEK 2

Retail Math & Logistics

Understand retailer logistics, and how retailers evaluate product launches and performance

WEEK 3

Supply Chain

Delve deep into the nexus of suppliers, procurement, freight, cogs, etc.

WEEK 4

Financials

Learn investor lingo, how to raise funds, and an understanding of each financial statement and how they interact

WEEK 5

Legal & Regulatory

Demystify contract creation and negotiation, understand nuances of different company types, and learn to protect and defend your intellectual property and ensure compliance with the law for product.

WEEK 6

Marketing

Create strong go-to-market plans that will drive trial and ultimately ROI for your business.

Program Map

On-campus Workshop

In-person “Future of Commerce and Work” program, hosted by the Emerson Group, located on-site at the Harvard Faculty Club (October 17th and 18th). Trip includes a workshop, cocktails, learning and networking.

6-week Lecture Tracks

Each week, entrepreneurs will dig deep into a specific track. Virtual 90-minute lectures will be conducted weekly by Maesa mentors for all entrepreneurs, together. Within that week, entrepreneurs will apply their knowledge in office hours with their assigned buddy. (No more than 1 hour per company).

Our goal is to offer high level learning in the classroom and do a custom deep dive for respective company with buddies. This will help to identify biggest need gaps which will shape the next 4 weeks of hands-on practice.

4–week Hands-on Help

During the first six weeks, entrepreneurs, in collaboration with their mentors and buddies, will have identified their largest gaps. 

Entrepreneurs will pick 1 track and create schedules with their mentors and buddies for the next 4 weeks to actively close these need gaps (No more 1-3 hours per week). 

THIS CUSTOMIZED APPROACH IS THE BIGGEST DIFFERENTIATOR AND A GAME CHANGER FOR OUR ENTREPRENEURS. 

The Final Pitch

Entrepreneurs will present their pitch decks to the industry experts.

While it is not a competition, upon successful completion of this step, entrepreneurs will earn $35K for their companies which they can apply towards their launches.

Schedule

Identifying and quantifying white space, cogs, product development costs, and discussing the creative process

Eligibility & Process

Eligibility

  • Early-stage entrepreneurs identifying as being from under-represented communities
  • Must be at least 18 years old at time of submission
  • Business must be in pre-launch or limited distribution phase (<$100k in sales)
  • Must be a US-based incorporated business (Immigrants with legal permission to reside in the US are welcome to apply)
  • Must be beauty and wellness space

What We Need From You

  • Completed Application
  • Pitch Deck or a URL to a live brand website
  • Video Submission (1-3 minutes)
  • Top 10 applicants will be invited to an interview, with three companies being selected for the final program

Eligibility & Process

Eligibility

  • Early-stage entrepreneurs identifying as being from under-represented communities
  • Must be at least 18 years old at time of submission
  • Business must be in pre-launch or limited distribution phase (<$100k in sales)
  • Must be a US-based incorporated business (Immigrants with legal permission to reside in the US are welcome to apply)
  • Must be beauty and wellness space

What We Need From You

  • Completed Application
  • Pitch Deck or a URL to a live brand website
  • Video Submission (1-3 minutes)
  • Top 10 applicants will be invited to an interview, with three companies being selected for the final program