Sustainability

"At Maesa - the Next Gen Beauty Company, we are committed to our sustainability journey and driving positive impact for our people and the planet. We live these commitments each day through thoughtful product design and engineering, and by giving back to our communities with our time, money, and our signature mentorship program - The Maesa Magic Incubator"

PIYUSH JAIN, CEO

"At Maesa - the Next Gen Beauty Company, we are committed to our sustainability journey and driving positive impact for our people and the planet. We live these commitments each day through thoughtful product design and engineering, and by giving back to our communities with our time, money, and our signature mentorship program - The Maesa Magic Incubator"

PIYUSH JAIN, CEO

"At Maesa - the Next Gen Beauty Company, we are committed to our sustainability journey and driving positive impact for our people and the planet. We live these commitments each day through thoughtful product design and engineering, and by giving back to our communities with our time, money, and our signature mentorship program - The Maesa Magic Incubator"

PIYUSH JAIN, CEO

OUR COMMITMENTS

Reduce our environmental impact

Transparently share our progress, evolve and learn

Give-back and empower others

OUR COMMITMENTS

Reduce our environmental impact

Transparently share our progress, evolve and learn

Give-back and empower others

We are proud to have been awarded an EcoVadis Silver Medal for sustainability, placing Maesa in the top 15% of assessed companies.

EcoVadis is a globally recognized platform that assesses company performance across key topics: environmental practices, ethics, labor and human rights and sustainable procurement. We will continue to benchmark and share our progress as we continue our sustainability journey.

We are proud to have been awarded an EcoVadis Silver Medal for sustainability, placing Maesa in the top 15% of assessed companies.

EcoVadis is a globally recognized platform that assesses company performance across key topics: environmental practices, ethics, labor and human rights and sustainable procurement. We will continue to benchmark and share our progress as we continue our sustainability journey.

OUR ENVIRONMENTAL APPROACH

Eliminate Emissions

100%

Brookfield Place, home of our NYC HQ, moved to 100% renewable energy in 2024

Increase PCR Content

3X

In 2024 we tripled the amount of post-consumer recycled plastic in our bottles

Lighter Packaging

~15%

15% less material now required per re-engineered plastic bottle

Optimize Transport

~50%

We have redesigned our supply chain and cut air shipping by almost 50%

OUR ENVIRONMENTAL APPROACH

Eliminate Emissions

100%

Brookfield Place, home of our NYC HQ, moved to 100% renewable energy in 2024

Increase PCR Content

3X

In 2024 we tripled the amount of post-consumer recycled plastic in our bottles

Lightweight Packaging

~15%

15% less material now required per re-engineered plastic bottle

Optimize Transport

~50%

We have redesigned our supply chain and cut air shipping by almost 50%

SPOTLIGHT

Reducing Virgin Plastic

Higher PCR%
= less virgin plastic
= lower emissions

Across our owned brands, we've ramped up recycled content - tripling it on average - with some bottles now containing up to 70% PCR, which reduces emissions by ~25% versus a virgin bottle.

Our Packaging team has reviewed everything, from product designs to supply chain, to find the right suppliers and materials to deliver this commitment.

Over 300 tons of virgin plastic replaced by recycled plastic in 2024 alone.

SPOTLIGHT

Reducing Virgin Plastic

Higher PCR%
= less virgin plastic
= lower emissions

Across our owned brands, we've ramped up recycled content - tripling it on average - with some bottles now containing up to 70% PCR, which reduces emissions by ~25% versus a virgin bottle.

Our Packaging team has reviewed everything, from product designs to supply chain, to find the right suppliers and materials to deliver this commitment.

Over 300 tons of virgin plastic replaced by recycled plastic in 2024 alone.

SPOTLIGHT

Re-Engineering

Lighter packaging
= less plastic
= lower emissions

Since 2022, our in-house Engineering team has been reworking our packaging to cut out unnecessary weight while keeping our signature look.

Less waste, same design.

~180 metric tons of avoided CO₂ from Hairitage re-engineering in 2024

SPOTLIGHT

Re-Engineering

Lighter packaging
= less plastic
= lower emissions

Since 2022, our in-house Engineering team has been reworking our packaging to cut out unnecessary weight while keeping our signature look.

Less waste, same design.

~180 metric tons of avoided CO₂ from Hairitage re-engineering in 2024