NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Kristin Ess Hair is expanding into next-generation bond repair and color protection. Introducing Kristin Ess+, our breakthrough in hair science featuring Peptide Restore and Peptide Protect. Kristin Ess+ uses advanced peptides that work on hair at multiple levels, repairing and protecting hair from future damage with continued use. These powerful new formulas check all the boxes and more—that's the +.
Kristin Ess Hair's award-winning products deliver accessible, luxury-level innovation—and they look good in your shower, too. Now, our new Kristin Ess+ collection advances these core strengths by bringing home a new era of healthy hair care. Stylist created. Science-backed. Seriously effortless.
"Since its launch, Kristin Ess Hair has been dedicated to making salon-quality hair care accessible at mass, and Kristin Ess+ is the next step in that journey," says Molly Kennedy, VP of Marketing at Maesa. "With Kristin Ess+, we're proud to introduce a revolutionary advancement in hair care technology—where salon performance meets science. We're deliberate yet easy, chic without overthinking, perfectly imperfect—and now clinically tested to strengthen, repair and protect your hair."
The Kristin Ess+ Peptide Restore line combines bond building + biomimetic peptide technology in one supercharged repair formula. Clinically tested to strengthen and repair hair.
The Kristin Ess+ Peptide Protect line uses peptide-powered UV defense + our silicone-free color shield for shiny, brilliant, day-one vibrancy. Clinically tested to retain hair color and impart shine.
The Kristin Ess+ collection is available exclusively at Target, combining high-performance bonding technology with an accessible price range, ensuring everyone can experience premium hair care at home.
"We're thrilled to bring Kristin Ess+ to Target and offer our customers a true breakthrough in hair care," says Target Haircare Buyer, Mimi Udezi. "Kristin Ess+ will be available exclusively in all Target stores nationwide, offering a revolutionary bond-building and biomimetic peptide technology that provides luxury salon-quality results at an accessible price point. It's never been easier for our shoppers to experience the future of haircare from the comfort of their own homes."
The Kristin Ess+ collection offers a full range of products that deliver visible results across hair types, providing the perfect balance of repair, protection, and vibrancy. With Kristin Ess+, hair care is no longer just about maintaining, but about elevating hair to its most effortlessly chic, repaired and protected state.
Kristin Ess+ Product Lineup:
PEPTIDE RESTORE
Bond Building + Biomimetic Peptide Technology in One Supercharged Repair Formula.
The Peptide Restore regimen is clinically tested to increase hair strength and repair hair from heat, bleach, color, chemical, and UV damage. The brand's hero technology, Bondmimetic2 Molecular Complex™, supports hair strength and measurably improves moisture, shine, manageability, and protection against future damage with continued use.
- Peptide Restore Strengthening Shampoo ($16.99): A sulfate-free formula that strengthens and nourishes damaged hair while maintaining moisture.
- Peptide Restore Strengthening Conditioner ($16.99): A lightweight, hydrating conditioner that restores strength and helps prevent future breakage.
- Peptide Restore Bond Fortifying Serum ($18.99): A pre-styling serum that strengthens hair bonds and provides heat protection up to 450°F.
- Peptide Restore Bond Recovery Leave-In Treatment ($18.99): A leave-in treatment that fortifies weak bonds and protects against breakage with added heat protection.
- Peptide Restore Overnight Bond Revitalizing Dry Mask ($18.99): A transformative overnight treatment that strengthens and revitalizes hair while you sleep, leaving it smooth and nourished by morning.
PEPTIDE PROTECT
Peptide Powered UV Defense + Silicone-Free Color Shield for Day-One Vibrancy.
Weightless armor for your color. The Peptide Protect regimen is clinically tested to boost shine and shield hair from UV and heat while leaving it soft and smooth. Inside, Color Shield UV Complex creates an invisible scaffold around each strand to lock in color molecules while fortifying against the dulling effects of UV-A, B, and C.
- Peptide Protect Anti-Fade Shampoo ($16.99): A sulfate-free shampoo that locks in color, boosts shine, and extends color vibrancy.
- Peptide Protect Anti-Fade Conditioner ($16.99): A moisturizing conditioner that enhances color longevity and shine while keeping hair soft and hydrated.
- Peptide Protect Anti-Fade Leave-In Conditioner ($18.99): A leave-in treatment that offers moisture, shine, and heat protection up to 450°F, perfect for color-treated hair.
About Kristin Ess+: Where Salon Meets Science
We tasked our labs with the goals we hear from you in the salon: Safe and streamlined bond-building and next-generation color protection. Our breakthrough takes it much further. Kristin Ess+ Peptide Restore and Peptide Protect use advanced peptides that go to work at multiple levels. These powerful new formulas combine and compound multiple tested technologies to check all the boxes and more—that's the +.
Your signature style is more effortless than ever—Kristin Ess+ clinically tested repair and protection has your hair health covered today and beyond. Color and keratin safe, cruelty-free, vegan and free of sulfates, parabens, phthalates and silicones.
About Kristin Ess Hair
At Kristin Ess Hair, we know your hair is a signature of your style. It's deliberate yet easy, chic without overthinking—perfectly imperfect. Everything that goes into our expert-made formulas—curated ingredients, pro advice, salon chair conversations—is designed for healthy, effortless style.
To make this happen, Kristin Ess Hair formulates high-performance hair care that is affordable, easy-to-use, truly effective—and looks great in your shower, too. Founded by a female celebrity hairstylist, Kristin Ess Hair's viral award-winning products are beloved by stylists and consumers: hair cleansers, conditioners, dry + wet stylers, glosses, styling tools, styling accessories, and accessories. We are minimalist, pro-perfected, effortlessly chic.