Maesa is entering the intimate wellness category.

We're beyond proud and excited to share that Fine’ry Not Another Cherry EDP and Kristin Ess+ Peptide Restore Overnight Bond Revitalizing Dry Mask have both won the prestigious 2025 15th...

fine'ry I'm A Musk is listed in "The 10 Best Musk Perfumes for a Sexy, Skin-Like Scent" by Bazaar.

We’re thrilled to share that the Fine’ry Smoke and Leather Eau de Parfum has been named a winner of The 2025 Men's Health Grooming Awards!

As a brand incubator and private label provider for mass retailers, Maesa has been harnessing the power of said sorcery since 1997.

Fine'ry is featured in Beauty Matter's "From Kicks To Spritz: How Teenage Boys Are Rewriting Sneaker Culture Stances Through Fragrance."

Being Frenshe listed as one of the best body wash to cleanse and nourish every skin type by Vogue.

 Maesa has successfully completed the second cohort of its #MaesaMagicIncubator program.

Ashley shares advice for new moms, and dishes on her new Being Frenshe hair wellness line — which was partially inspired by her experience dealing with alopecia in her 20s.

Rolling out now exclusively to all Target doors and target.com, Maesa is expecting to see substantial incremental growth from the launch of Kristin Ess+.

For years, the actor destroyed her hair to be the ~fabulous~ blonde we grew up with. Now, she’s got a new look and a haircare line to match.

The actress, singer, and Being Frenshe founder Ashley Tisdale gets real about alopecia.

Fine’ry She’s a Goodie Eau de Parfum was named one of New beauty's Best New Fragrances in January

Maesa CEO Piyush Jain Reflects on Sustainability & Shares 2025 Goals.

Maesa's Erin Keating and Oshiya Savur take home Drug Store News 2024 Top Women in Health

We're proud to share that Maesa's Chief Brand Officer Oshiya Savur has made the coveted 2024 ADWEEK 50 list!

Erin Keating discussed the importance of exclusive brands that Maesa has developed in partnership with Target.