Maesa Magic Incubator

APPLICATIONS FOR CLASS OF 2027 ARE NOW OPEN

APPLY NOW

APPLICATIONS FOR CLASS OF 2027 ARE NOW OPEN

APPLY NOW

Maesa is the

Next-Gen

Beauty Company

In 2023, we created the

Maesa Magic Incubator

program to celebrate our 25th anniversary, honor our entrepreneurial roots and to pay it forward. Since launching, our program has graduated six inspiring entrepreneurs and awarded over $300,000 in funding to support their growth.

The

Maesa Magic Incubator

was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices. The beauty and wellness industry has created an abundance of incubator programs for specific under-served populations over the past decade, but time and time again, early-stage entrepreneurs are ineligible due to a lack of revenue or inability to be shelf-ready.

The

Maesa Magic Incubator

program is open to all under-represented communities in early launch phase: an unprecedented opportunity from a company with a proven track record of defying boundaries and transforming unmet consumer needs into desirable, scalable brands.

Maesa is the

Next-Gen

Beauty Company

In 2023, we created the

Maesa Magic Incubator

program to celebrate our 25th anniversary, honor our entrepreneurial roots and to pay it forward. Since launching, our program has graduated six inspiring entrepreneurs and awarded over $300,000 in funding to support their growth.

The

Maesa Magic Incubator

was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices. The beauty and wellness industry has created an abundance of incubator programs for specific under-served populations over the past decade, but time and time again, early-stage entrepreneurs are ineligible due to a lack of revenue or inability to be shelf-ready.

The

Maesa Magic Incubator

program is open to all under-represented communities in early launch phase: an unprecedented opportunity from a company with a proven track record of defying boundaries and transforming unmet consumer needs into desirable, scalable brands.

What We Offer

Hands-onEntrepreneurial Track from September 2026 to January 2027

Hands-On Entrepreneurial Track from September 2026 to January 2027

Core Curriculum:

Each week, entrepreneurs dig deep into a specific topic. Virtual lectures and fireside chats are conducted weekly by Maesa mentors for all entrepreneurs, together.

Major & Minor Program:

The Program’s Unique Major and Minor tracks complement the comprehensive “core” business lectures provided. The Major track offers deep, specialized engagement in a primary business track culminating in a significant business deliverable, while the Minor track offers additional breadth and perspective, enriching each entrepreneur's learning.

Capstone Project & Pitch:

At the end of the program, each entrepreneur presents their major track capstone projects to a distinguished Advisory Board, narrating the journey of their project’s development, its completion, and its impact on their business.

In-Person Workshops & Events

In-Person Leadership Workshop at Harvard University:

Admission to the coveted Emerson University, “Future of Commerce and Work” program, located on-site at the Harvard Faculty Club (Fall of 2026). Fully-paid trip includes a workshop, cocktails, learning and networking.

In-Person Entrepreneur Academy & Panel Discussion at Cosmoprof in Miami:

Cosmoprof North America is offering a fully paid trip to Cosmoprof North America Miami in January 2027 including a dedicated panel discussion, networking opportunities, and complimentary access to their prestigious Entrepreneur Academy.

Additional Perks in Collaboration with BeautyMatter (BM):

Ticket to one of the BeautyMatter tentpole events and premium BM membership.

Funding, Publicity & Community

$35,000 Grant Award:

$35,000 in no-strings attached financial grant support to each of the 3 winners for their business.

Publicity & Access:

Promotional support across Maesa and leading industry platforms, plus access to a network of influential industry leaders.

Mentorship & Community:

Mentorship from beauty founders, Maesa executive leaders, and industry experts to guide each winner’s understanding of all-things beauty and entrepreneurship. A Small Winning Cohort and access to our Incubator Alumni winners fosters relationships we believe will be lifelong!

Meet Our Advisors

OLAMIDE OLOWE

FOUNDER & CEO, TOPICALS

BRIAN BORDAINICK

CO-FOUNDER, STARFACE & JULIE

SHAI EISENMAN

FOUNDER & CEO, BUBBLE

TOMI TALABI

FOUNDER, THE BLACK BEAUTY CLUB

BRIAN SUGAR

FOUNDER, SUGAR CAPITAL & POPSUGAR

KELLY KOVACK

FOUNDER & CEO, BEAUTYMATTER

LIRAZ EVENOR

MANAGING DIRECTOR, BAIN CAPITAL PRIVATE EQUITY PORTFOLIO GROUP

MOLLY KENNEDY

SVP BRAND MARKETING, MAESA

PIYUSH JAIN

CHIEF EXECUTIVE OFFICER, MAESA

SCOTT KESTENBAUM

GENERAL MANAGER MANAGED BRANDS, MAESA