2023 ENTRY PERIOD IS NOW CLOSED - WINNERS WILL BE ANNOUNCED AT THE END OF SEPTEMBER
Maesa is the world’s
#1 beauty incubator in mass
In honor of our 25th anniversary, we want to pay it forward. The #MaesaMagicIncubator was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices in the beauty and wellness sectors. Offering a holistic curriculum, dedicated mentorship, hands-on education and initial funding, the #MaesaMagicIncubator provides the tools necessary to build successful brands from concept to aisle
Maesa embraces the principle that investing in our communities yields shared rewards. By nurturing diverse ideas, we stimulate innovation and generate substantial financial impact, creating a ripple effect of shared success and collective growth. The #MaesaMagicIncubator offers three promising beauty or wellness CPG early-stage entrepreneurs from under-served communities the chance to bring their brand visions to life.
Mentorship & Community:
Publicity & Access:
Each week, entrepreneurs will dig deep into a specific track. Virtual 90-minute lectures will be conducted weekly by Maesa mentors for all entrepreneurs, together. Within that week, entrepreneurs will apply their knowledge in office hours with their assigned buddy. (No more than 1 hour per company).
Our goal is to offer high level learning in the classroom and do a custom deep dive for respective company with buddies. This will help to identify biggest need gaps which will shape the next 4 weeks of hands-on practice.
In-person “Future of Commerce and Work” program, hosted by the Emerson Group, located on-site at the Harvard Faculty Club (October 17th and 18th). Trip includes a workshop, cocktails, learning and networking.
During the first six weeks, entrepreneurs, in collaboration with their mentors and buddies, will have identified their largest gaps.
Entrepreneurs will pick 1 track and create schedules with their mentors and buddies for the next 4 weeks to actively close these need gaps (No more 1-3 hours per week). THIS CUSTOMIZED APPROACH IS THE BIGGEST DIFFERENTIATOR AND A GAME CHANGER FOR OUR ENTREPRENEURS.
During these 4 weeks, we will also organize buzzy panels or fireside chats with industry experts, Maesa founder partners, Bain Capital, etc.
Entrepreneurs will present their pitch decks to the industry experts.
While it is not a competition, upon successful completion of this step, entrepreneurs will earn $35K for their companies which they can apply towards their launches.
Identifying and quantifying white space, cogs, product development costs, and discussing the creative process
Understand retailer logistics, and how retailers evaluate product launches and performance
Delve deep into the nexus of suppliers, procurement, freight, cogs, etc.
Learn investor lingo, how to raise funds, and an understanding of each financial statement and how they interact
Demystify contract creation and negotiation, understand nuances of different company types, and learn to protect and defend your intellectual property and ensure compliance with the law for product.
Create strong go-to-market plans that will drive trial and ultimately ROI for your business.
Founders + Experts
What We Need From You
This program features a 12-week action packed curriculum: 6 weeks of lecture-based learning, including an on-campus workshop, with 4 weeks of hands-on education with Maesa departments heads on areas of needs identified by founders & Maesa executives, and 2 weeks of pitch deck preparation for a final presentation to a surprise panel of experts.
Applications being accepted; Submissions close 11:59pm EST at September 8th, 2023
Interview invitations extended
3 Winning Companies Announced!
Program commences with 90-minute lectures, office hours, and the finalization of pitch decks
“Future of Commerce and Work” program, hosted by the Emerson Group, located on-site at the Harvard Faculty Club
Program concludes with THE PITCH