Believe Beauty was built on offering optimized savings, beautiful, high performing cosmetics that can collectively be loved and shared. A go-to beauty brand for the Dollar General customer with unsurpassed accessibility and appeal to a wide audience.

It’s time to believe that premium quality, affordable makeup is here – for all.

More than makeup. New fragrance, nail and skin categories

We are driven by a simple idea, that beauty should be approachable, lovely, and fun for all! No matter their age, or how advanced their routine is, this brand is for those who simply desire beauty they can purchase with confidence.

Believe Beauty models

At Goodbaths, we believe in finding the beauty in every day and cherishing the little things in life. Take a moment for yourself and let happiness wash over you. Treat yourself. You deserve it.