https://maesa.com/blogs/news/being-frenshe-introduces-palo-santo-sage 2025-02-07T10:08:23-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Being_Frenshe_Palo_Santo_Sage_Ritual_Collection_838be50a-a1a5-45f9-b9fa-05c6a6729fae.jpg?v=1738951703 Being Frenshe Introduces Palo Santo Sage https://maesa.com/blogs/news/maesa-names-patricia-huet-chief-human-resources-officer 2025-02-07T10:07:48-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Patricia_Huet_Headshot_6a3c0716-836c-481c-a620-e968ad4fb549.jpg?v=1738951668 Maesa Names Patricia Huet Chief Human Resources Officer https://maesa.com/blogs/news/maesa-names-patricia-huet-chief-human-resources-officer-1 2025-02-07T10:08:00-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Patricia_Huet_Headshot.jpg?v=1738951680 Maesa Names Patricia Huet Chief Human Resources Officer https://maesa.com/blogs/news/fine-ry-expands-assortment-with-seven-new-fragrances-celebrates-its-first-anniversary 2024-12-05T18:00:37-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_0912b823-75cd-452c-82c0-4902822a082f.jpg?v=1733436890 Fine’ry Expands Assortment with Seven New Fragrances https://maesa.com/blogs/news/hairitage-addresses-the-growing-demand-for-reparative-haircare-introduces-damage-recovery-collection 2024-12-05T18:00:28-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_5c2ea094-6930-42e3-b428-80b5ab3d731e.jpg?v=1733437317 Hairitage Introduces Damage Recovery Collection https://maesa.com/blogs/news/maesa-group-launches-exclusive-luxury-inspired-fragrance-collection-finery 2025-02-07T10:05:34-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Finery_Maesa_new_Perfume_collection.jpg?v=1738951534 Maesa Group Launches Exclusive Luxury-Inspired Fragrance Collection, Fine'ry https://maesa.com/blogs/news/hairitage-expands-retail-footprint-launches-at-kroger-cvs-and-heb-nationwide 2025-02-07T10:07:17-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/01_2024_HAIRITAGE_Photography_HEB_Collection_Seamless_1x1__1.jpg?v=1738951637 Hairitage Expands Retail Footprint, Launches at Kroger, CVS and HEB Nationwide https://maesa.com/blogs/news/ristin-ess-hair-introduces-new-softening-collection-addresses-growing-demand-for-haircare-for-overprocessed-dry-and-dull-hair 2025-02-07T10:06:28-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Kristin_Ess_Hair_New_Softening_Collection.jpg?v=1738951588 Kristin Ess Hair introduces new softening collection https://maesa.com/blogs/news/unveiling-the-future-maesa-announces-winners-for-2024-maesa-magic-incubator-program-with-focus-on-empowering-entrepreneurs-from-underserved-communities 2024-12-05T18:01:07-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_1e1f00d5-35c9-4194-a61a-779a6713b208.jpg?v=1733449677 Maesa Announces Winners for 2024 Maesa Magic Incubator Program https://maesa.com/blogs/news/kristin-ess-hair-partners-with-mara-roszak-to-prep-emma-stones-hair-for-the-2024-critics-choice-awards 2025-02-07T10:05:51-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Emma_Stone_29th_Annual_Critics_Choice_Awards_f0ed7066-f408-41fd-95d3-f3d4476129ef.jpg?v=1738951551 Kristin Ess Hair Partners with Mara Roszak to Prep Emma Stone's Hair for The 2024 Critics Choice Awards https://maesa.com/blogs/news/kristin-ess-hair-aligns-with-glamsquad-as-their-preferred-hair-partner 2025-02-07T10:06:10-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/03_2024_KEH_BABE_STUDIO_LOOK_1_HERO_MONTAGE_2013__1___2_acc14b59-5793-451f-b042-7f30ab69407a.jpg?v=1738951570 Kristin Ess Hair aligns with Glamsquad as their preferred hair partner https://maesa.com/blogs/news/maesa-launches-second-annual-maesa-magic-incubator-program-to-empower-beauty-and-wellness-entrepreneurs-from-underserved-communities 2024-12-05T18:01:46-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_97cde75c-740a-4ca5-8e02-0e1ef2faf64d.jpg?v=1733449936 Maesa Launches Second Annual Maesa Magic Incubator Program https://maesa.com/blogs/news/the-kristin-ess%C2%AE-brand-expands-into-walmart 2025-02-07T10:09:15-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_0e27e309-90cc-4bf1-9133-b595a1080905.jpg?v=1738951755 The Kristin Ess® brand expands into Walmart https://maesa.com/blogs/news/maesa-launches-maesamagicincubator-program-empowering-under-served-entrepreneurs-in-beauty-and-wellness-industry 2024-12-05T17:59:54-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_e5252a63-02bc-4478-a2f0-2be34441a5fa.jpg?v=1733450153 Maesa Launches #MaesaMagicIncubator Program https://maesa.com/blogs/news/hairitage-enters-new-product-categories-with-launch-of-bath-body-collection 2025-02-07T10:07:34-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_a9835500-2f2c-4e70-8d41-19bd2a4e2f7f.jpg?v=1738951654 Hairitage Enters New Product Categories with Launch of Bath & Body Collection https://maesa.com/blogs/news/maesa-proudly-presents-inaugural-graduating-class-of-the-maesamagicincubator 2024-12-05T17:57:58-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_6ee6f149-4ef7-4e17-86f4-9b846beeb8ae.jpg?v=1733443273 Maesa Proudly Presents Inaugural Graduating Class of the #MaesaMagicIncubator https://maesa.com/blogs/news/maesa-launches-maesamagicincubator-program-empowering-under-served-entrepreneurs-in-beauty-and-wellness-industry-1 2024-12-05T17:59:40-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_1080x1080_eb7625de-1c0b-40f3-a4b0-982924c8e05c.jpg?v=1733450348 Maesa Launches #MaesaMagicIncubator Program https://maesa.com/blogs/news/maesa-taps-molly-kennedy-to-spearhead-kristin-ess-hair 2025-02-07T10:04:41-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Molly_Kennedy_Headshot_20708953-2cd0-4043-8371-40d71fef0852.jpg?v=1738951481 Maesa Taps Molly Kennedy to Spearhead Kristin Ess Hair https://maesa.com/blogs/news/erin-keating-and-oshiya-savur-take-home-drug-store-news-2024-top-women-in-health 2024-12-20T09:10:15-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/InTheNews-Ex2.jpg?v=1734714579 Drug Store News 2024 Top Women in Health https://maesa.com/blogs/news/oshiya-savur-has-made-the-2024-adweek-50-list 2024-12-20T09:14:20-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/InTheNew-Ex3.1.jpg?v=1734714860 Oshiya Savur has made the 2024 ADWEEK 50 List https://maesa.com/blogs/news/maesa-takes-the-stage-at-targets-essentials-beauty-shoptalk 2024-12-20T09:08:18-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/InTheNews-Ex1.jpg?v=1734714465 Maesa takes the stage at Target's Essentials & Beauty Shoptalk! https://maesa.com/blogs/news/being-frenshe-enters-hair-wellness-space-with-holistic-approach-to-hair-care 2025-02-07T10:08:48-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/121724_FRE_15_HAIRCARE_COLLECTION_13890.jpg?v=1738951728 Being Frenshe Enters Hair Wellness Space with Holistic Approach to Hair Care https://maesa.com/blogs/news/finery-debuts-new-olfactive-experience-with-masculine-scent-collection 2025-02-07T10:08:35-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Finery_2025_Launches.jpg?v=1738951715 Fine'ry Debuts New Olfactive Experience with Masculine Scent Collection https://maesa.com/blogs/news/maesa-divests-its-european-and-middle-eastern-emea-operations 2025-02-03T18:24:48-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social_147d2f6d-9507-4bd3-bdbb-840a3a17b9a7.jpg?v=1738635888 Maesa Divests its European and Middle Eastern (EMEA) Operations https://maesa.com/blogs/news/kristin-ess-hair-introduces-kristin-ess-where-salon-meets-science 2025-02-26T14:10:22-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/KEH_14_KEH_PLUS_COLLECTION.png?v=1740607822 Kristin Ess Hair Introduces Kristin Ess+: Where Salon Meets Science https://maesa.com/blogs/news/maesa-ceo-piyush-jain-reflects-on-sustainability-shares-2025-goals 2025-03-18T19:24:43-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Piyush-Jain-Maesas-CEO_8c4bd82c-1742-420f-aa6b-35203ac33953.jpg?v=1742351083 Maesa CEO Piyush Jain Reflects on Sustainability & Shares 2025 Goals https://maesa.com/blogs/news/ashley-tisdale-talks-bleaching-her-hair-for-the-suite-life-finding-herself-and-her-new-hair-products 2025-02-26T14:03:15-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/cosmo-x-ashley-tisdale0032-679a7467b05c6.png?v=1740607395 Ashley Tisdale Talks Bleaching Her Hair for ‘The Suite Life,’ Finding Herself, and Her New Hair Products https://maesa.com/blogs/news/this-is-ashley-tisdales-number-one-secret-for-hair-growth 2025-02-26T14:02:53-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/012425-ashley-tisdale-interview-lead-1f8b7868cfd543f880ceb00ef35392b3_f32bcf40-f2a2-45e6-98b6-3641842eb643.jpg?v=1740607373 This Is Ashley Tisdale's Number One Secret for Hair Growth https://maesa.com/blogs/news/ashley-tisdale-talks-baby-no-2-alopecia-diagnosis 2025-02-26T14:02:40-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/TheKellyClarksonShow.jpg?v=1740607360 Ashley Tisdale Talks Baby No. 2 & Alopecia Diagnosis https://maesa.com/blogs/news/finery-listed-as-star-magazine-hot-scents 2025-02-26T14:07:29-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/fine-ry-shes-a-goodie-perfume-375x375.jpg?v=1740607649 New Beauty Names Fine’ry A Best New Fragrance https://maesa.com/blogs/news/kristin-ess-hair-boosts-offerings-with-new-bonding-and-protection-collection 2025-02-26T14:08:31-08:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/KE__HP_Featured-Category-Shampoo_2000x2000_0f9ddfa8-99ef-45e6-9cb7-e73ac5c42043.jpg?v=1740607711 Kristin Ess Hair Boosts Offerings with New Bonding and Protection Collection https://maesa.com/blogs/news/maesa-celebrates-the-graduation-of-the-2025-maesamagicincubator-cohort-empowering-the-next-generation-of-beauty-and-wellness-entrepreneurs 2025-03-18T18:00:07-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/potionstudio.jpg?v=1742346007 Maesa Celebrates the Graduation of the 2025 #MaesaMagicIncubator Cohort, Empowering the Next Generation of Beauty and Wellness Entrepreneurs https://maesa.com/blogs/news/hairitage-by-mindy-unveils-exciting-new-launches-and-a-bold-packaging-rebrand-exclusively-at-walmart-this-march 2025-03-18T17:55:20-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Hairitage.jpg?v=1742345720 Hairitage by Mindy Unveils Exciting New Launches and a Bold Packaging Rebrand https://maesa.com/blogs/news/kristin-ess-hair-unveils-first-ever-hair-artistry-team 2025-03-18T17:59:22-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa_HAIR_ARTISTRY_TEAM.jpg?v=1742345962 Kristin Ess Hair Unveils First-Ever Hair Artistry Team https://maesa.com/blogs/news/discipline-and-disruption-exploring-the-mindset-of-maesa-s-new-leadership 2025-03-18T19:52:45-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/KEH_14_KEH_PLUS_COLLECTION_057dc2f1-ecaf-44b5-8801-bda31904ac07.png?v=1742352765 Discipline And Disruption: Exploring The Mindset Of Maesa’s New Leadership https://maesa.com/blogs/news/how-the-maesa-magic-incubator-transforms-emerging-beauty-brands 2025-03-18T19:52:26-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/MMI_Y2_Winners__3_7656d71c-4a6e-4623-8a75-1befeb968b21.jpg?v=1742352746 How the Maesa Magic Incubator Transforms Emerging Beauty Brands https://maesa.com/blogs/news/introducing-niches-nooks-fresh-innovative-intimate-care-brand-turning-whispers-into-conversations 2025-04-07T11:15:06-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/NN_Collection_Full_Collection.jpg?v=1744049706 Introducing Niches & Nooks: Fresh, Innovative Intimate Care Brand Turning Whispers Into Conversations https://maesa.com/blogs/news/the-10-best-musk-perfumes-for-a-sexy-skin-like-scent 2025-04-07T11:29:52-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/fine_ry_I_m_A_Musk.jpg?v=1744050592 The 10 Best Musk Perfumes for a Sexy, Skin-Like Scent https://maesa.com/blogs/news/the-best-body-wash-to-cleanse-and-nourish-every-skin-type 2025-04-07T11:28:11-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Being_Frenshe__Present___Grounded.jpg?v=1744050491 The Best Body Wash to Cleanse and Nourish Every Skin Type https://maesa.com/blogs/news/maesa-brands-are-on-a-winning-streak 2025-04-07T13:57:56-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Kristin_ESS___Fine_ry_New_Beauty_Awards.jpg?v=1744059476 Maesa Brands are on a Winning Streak! https://maesa.com/blogs/news/we-smell-a-big-win 2025-04-07T13:55:26-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/fine_ry_Smoke___Leather.jpg?v=1744059326 We Smell a Big Win! https://maesa.com/blogs/news/exclusive-maesa-is-entering-intimate-wellness-category-with-new-brand-niches-nooks-launching-at-target 2025-04-07T14:51:05-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/NN_SJ_WarmHoney_Awa_DryYourNooks_AiryVanilla.jpg?v=1744062665 EXCLUSIVE: Maesa Is Entering Intimate Wellness Category With New Brand Niches & Nooks Launching at Target https://maesa.com/blogs/news/from-kicks-to-spritz-how-teenage-boys-are-rewriting-sneaker-culture-stances-through-fragrance 2025-04-07T15:17:30-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/1742566946928.jpg?v=1744064250 From Kicks To Spritz: How Teenage Boys Are Rewriting Sneaker Culture Stances Through Fragrance https://maesa.com/blogs/news/how-maesa-creates-and-scales-beauty-brands-in-a-saturated-market 2025-06-02T11:15:11-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/BOF-Press.jpg?v=1748888111 How Maesa Creates and Scales Beauty Brands in a Saturated Market https://maesa.com/blogs/news/the-maesa-magic-building-the-next-generation-of-beauty-brands 2025-06-03T11:01:14-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/BCEO_050825_8228.jpg_copy_6a134f80-4dcc-44d3-8970-a2cd2abf1231.jpg?v=1748973674 The Maesa Magic: Building the Next Generation of Beauty Brands https://maesa.com/blogs/news/how-the-wwd-beauty-ceo-summit-speakers-create-a-culture-of-innovation 2025-06-03T11:31:08-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/theinnovators-feature.jpg_copy_0e4e8bcb-a250-4b4d-a62d-7e33c816422d.jpg?v=1748975468 How the WWD Beauty CEO Summit Speakers Create a Culture of Innovation https://maesa.com/blogs/news/navigating-the-moment-leadership-when-uncertainty-is-the-new-normal 2025-06-03T11:30:21-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/Maesa-Social.jpg?v=1748975421 NAVIGATING THE MOMENT: LEADERSHIP WHEN UNCERTAINTY IS THE NEW NORMAL https://maesa.com/blogs/news/maesa-launches-year-3-of-the-maesa-magic-incubator-program-empowering-emerging-beauty-wellness-entrepreneurs 2025-06-25T11:09:00-07:00 weekly https://cdn.shopify.com/s/files/1/0818/2323/6405/articles/MMI-Image.jpg?v=1750874940 Maesa Launches Year 3 of the Maesa Magic Incubator Program, Empowering Emerging Beauty & Wellness Entrepreneurs