Exciting New Assortment Expansions

Exciting New Assortment Expansions
It's been a BIG WEEK at Maesa! ๐ŸŽ‰ We're proud to share that FOUR of our brands - Kristin Ess Hair, Hairitage, Being Frenshe and Fine'ry - expanded their collections with the latest innovation across haircare, fragrance and wellness categories. A big thank you goes to our founders, internal teams and retail partners Target and Walmart for bringing these launches to life. This a true example of hashtag#MaesaMagic.

๐ŸŒŸ Kristin Ess Hair expanded its line of salon quality hair care and styling products with a new collection specifically focused on softening and smoothing. The new Softening Collection is a luxurious routine to get you through your full hair journey, from washing and hydrating to treatments and styling.

๐ŸŒŸ Hairitage by Mindy McKnight, a pioneer in inclusive haircare, announced the launch of its latest Damage Recovery collection that provides cleaner formula solutions for consumers to transform their dry, damaged, or brittle hair to visibly healthier, shiny strands.

๐ŸŒŸ Being Frenshe, an accessible wellness line by Ashley Tisdale, introduced a new scent to its self-care focused collection, Present & Grounded: Palo Santo Sage. This is the brand's first new scent range added to the collection since launch in 2022.

๐ŸŒŸ Fineโ€™ry, the line of fragrances rooted in the craft of fine perfumery, announced the expansion of its collection of eau de parfums and body mists with the addition of seven new fragrances. The launch marks the brandโ€™s first anniversary and further solidifies the brandโ€™s mission to democratize luxury fragrance.
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