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eCommerce Manager

Location: New York, New York
Department: Product Marketing
Hours: 40+

Founded in 1997, Maesa provides innovative, high quality exclusive beauty products, driving value and differentiation for retailers and brand owners. Maesa operates three categories of business – exclusive brands for mass and drug retailers, private label for specialty retailers and outsourcing for beauty brands. Maesa partners with over 80 global customers such as Elizabeth Arden, L’Oreal, Parlux, Pottery Barn, Ralph Lauren, Sally Beauty, Target, Banana Republic, The Body Shop, Ulta, Walmart, and Zara. Launching over 3,000 proprietary products a year, Maesa delivers proprietary design, product development, speed-to-market, cost savings, and resource efficiencies. With offices in New York, Los Angeles, Paris, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs over 250 team members worldwide with over 110 employees in the US.

An exciting and unique opportunity for a talented and driven eCommerce expert to take on full responsibility for two beauty eComm businesses. 

This role oversees the eCommerce business for FLOWER Beauty (launched in February 2017), and will also be tasked with launching eCommerce for another fast-growing beauty brand in 2019.

KEY RESPONSIBILITIES:

  • Set the overall eCommerce strategy including sales targets and business goals
  • Own and maintain eCommerce budgets and P&L goals
  • Plan marketing activities, collateral, new product launches, product placement, and other activities necessary to build the brand online and achieve sales goals 
  • Develop and execute the promotion strategy of the brand, including special offers, gifts with purchases etc, with the ability to track sales results and profitability
  • Monitor competitive activity and propose action plans to ensure our leading position
  • Ensure website is merchandised correctly with appropriate presentation of all category and product pages
  • Liaise with the digital marketing and brand marketing teams to represent key brand focuses, ensuring that the online
  • Ensure product detail information accuracy, including copywriting, image selection, and sizing guides
  • Optimize site through site analytics and onsite testing
  • Review touch points to identify opportunities for sales growth; including bestsellers, category traffic, top product views, abandonment etc.
  • Manage the relationship with the e-comm agency partner, providing direction
  • Management of the service desk for bug fixes and development tasks
  • Provide analysis & reporting on a frequent basis, and be able to provide recommendations to improve onsite results
  • Ensure key products are featured, cross-sell & up sells are allocated and key customer journeys are reflected
  • Work with cross functional teams ensuring plans reflect the departmental forecasts, and the company's key product focuses on key product features, themes & campaigns throughout the year, providing feedback & information to the design team on key features/products available
  • Review touch points to identify opportunities for sales growth; including bestsellers, category traffic, top product views, abandonment etc.

REQUIREMENTS & QUALIFICATIONS:

  • Working knowledge of eCommerce business with a minimum 5+ years of online eCommerce experience, including direct experience of Analytics, SEO, payment systems and fulfillment operations
  • Demonstrating excellent interpersonal skills, you'll have the opportunity to influence the strategic direction of the business in what is an exciting growth time
  • Self-starter, highly motivated and positive attitude
  • Strong analytical skills
  • Proficiency with all Microsoft Office programs, and the Shopify eCommerce platform
  • Demonstrates ownership of projects with good follow-thru skills
  • Works effectively within a small team
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