Brand Manager

Location: New York, New York
Department: Consumer Marketing
Hours: 40+

Founded in 1997, Maesa provides innovative, high quality exclusive beauty products, driving value and differentiation for retailers and brand owners. Maesa operates three categories of business – exclusive brands for mass and drug retailers, private label for specialty retailers and outsourcing for beauty brands. Maesa partners with over 80 global customers such as Elizabeth Arden, L’Oreal, Parlux, Pottery Barn, Ralph Lauren, Sally Beauty, Target, Banana Republic, The Body Shop, Ulta, Walmart, and Zara. Launching over 3,000 proprietary products a year, Maesa delivers proprietary design, product development, speed-to-market, cost savings, and resource efficiencies. With offices in New York, Los Angeles, Paris, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs over 250 team members worldwide with over 110 employees in the US.


We are looking for a talented Brand Manager with a passion for beauty to join our marketing team to lead one of the most exciting new brand launches in 2019. In this role, you will be responsible for bringing to market a new beauty brand developed for a premium specialty retailer, a unique brand-building opportunity for someone wanting to leave their mark in the industry.  You will spearhead the development and execution of marketing programs from ideation to launch, with full ownership over the 360 marketing plan. This includes working on all areas of the launch – building brand awareness in market, overseeing the creation of all brand assets and educational content, close liaison with the brand founder, retail partner, and external agency partners. This role will also oversee the ongoing innovation pipeline, identifying opportunities for future growth and bringing to market new product launches.  You will be a champion all timelines, working closely with operations to ensure that launches are executed on time and within budget.

Reporting to the Senior Vice President, this role is for someone who thrives in an entrepreneurial environment with the ability to work autonomously.


  • Lead the development and implementation of the brand marketing strategy, delivering a successful brand launch
  • Act as point person for all internal and external teams relating to the brand launch and ongoing marketing and product development activities
  • Partner with internal teams (Creative, Digital/Social) and external agencies (content production, PR) to ensure all launch planning and execution is carried out on schedule and to budget
  • Lead retailer meetings with regards to the marketing support plan
  • Oversee the marketing budget ensuring all activity is allocated for accurately
  • Support creative development on the artwork process inclusive of concepting, routing and proofreading
  • Ensure all development timetables are met, including new and limited-edition programs
  • Research and analyze market and competitive trends to identify product needs, gaps and whitespace opportunities


  • A passion for beauty, following latest industry trends, influencers, and an interest in wider pop culture and its impacts on our industry
  • Bachelor’s Degree in related field of study, Marketing preferred
  • 4 - 5 years of experience in beauty marketing with a focus in consumer marketing / brand building
  • Digitally savvy
  • Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
  • Collaborative team player with the ability to work independently
  • Flexibility and willingness to take on additional responsibilities when needed
  • Problem solver who can deal with ambiguity
  • Ability to multi-task in a fast-paced environment
  • Action and results oriented